However unpleasant and undesired the British popular decision to leave is, the post-referendum analyses only confirm the long held EU-wide trends.
In the light of the decades of survey reports shelved in the EU archives, the outcome should not have caught anyone by surprise. The fact that it did, indicates the lack of attention to public opinion expressed by the means of surveys and polls. Local and national experience could have been similarly utilized to avoid repeating the common miscalculation in national strategies which do not address the faltering public interest in politics. The Union has been investing in Eurobarometer surveys for over four decades without actually delivering the message to national governments; and sadly, also without actively committing itself to solving identified problems. Worse, in line with the knowledge collected through polls, misinformed public involvement sprinkled with a pinch of frustration normally has catastrophic longer-term repercussions. The British referendum, power of Robert Fico´s faction stretching over the third consecutive term and penetration of the Slovakian decision-making structures by far-right neonazi party, all illustrate the dark side of neglect of public opinion and subsequent misinformed participation in major decisions.
If sufficient attention had been paid to polls, it would have been clear that on the European scale, most people feel insufficiently informed about what happens in the Union. Low EP election turnouts confirm the survey´s conclusion; lack of knowledge and information on processes and impact on an individual and the country results in one of the two possible scenarios. The first is a neutral attitude towards the Union and related lack of interest in participation due to the uncertainty regarding the individual´s role. The second scenario is the opposition to integration based on circumscribed or misrepresented information and the lack of more in-detail knowledge on internal functioning. The general trend then goes as follows: the more interested the one is in developments unfolding in politics, the more positive attitude towards the Union he harbours. The higher the education he acquired, the more supportive of the EU and further integration he is. This relates not only to better information regarding overall benefits the Union offers to its member states, but more specifically to a personal gain from skills in the larger market. Full-timers are generally more optimistic about the integration prospects. Further, the older the individual is, the less enthusiastic about the whole European project he is likely to be. Local and national political elites influence public opinion and the attitude towards the European Union tends to reflect the one held towards national government.
Finally, media should responsibly fill in the knowledge gap; however, the record of fulfilling the function is rather vague.